HEALTHY MINDS.
BUZZING BRANDS.
HEALTHY MINDS.
BUZZING BRANDS.
HEALTHY MINDS.
BUZZING BRANDS.
by Ariane Petschow
by Ariane Petschow
by Ariane Petschow
IT’S TIME TO THINK GROWTH & MENTAL HEALTH TOGETHER! ESPECIALLY IF…
you’re a business owner or leader
Your team is running on overdrive and you want to build sustainable growth instead of constant hustle.
You know that culture, empathy and communication drive performance, but need help to implement this.
You want your marketing to be authentic – not just another campaign.
You’re ready to connect mental wellbeing with measurable business results.
Let’s design a culture where healthy minds create buzzing brands.
you’re a business owner or leader
Your team is running on overdrive and you want to build sustainable growth instead of constant hustle.
You know that culture, empathy and communication drive performance, but need help to implement this.
You want your marketing to be authentic – not just another campaign.
You’re ready to connect mental wellbeing with measurable business results.
Let’s design a culture where healthy minds create buzzing brands.
you’re a business owner or leader
Your team is running on overdrive and you want to build sustainable growth instead of constant hustle.
You know that culture, empathy and communication drive performance, but need help to implement this.
You want your marketing to be authentic – not just another campaign.
You’re ready to connect mental wellbeing with measurable business results.
Let’s design a culture where healthy minds create buzzing brands.
you work in the music industry
You love what you do, but passion and pressure often collide.
You want visibility without losing mental balance.
You’re tired of quick fame and crave long-term resonance.
You need strategies that honour growth, creativity and wellbeing at the same time.
Because the best art and ideas come from a balanced mind.
you work in the music industry
You love what you do, but passion and pressure often collide.
You want visibility without losing mental balance.
You’re tired of quick fame and crave long-term resonance.
You need strategies that honour growth, creativity and wellbeing at the same time.
Because the best art and ideas come from a balanced mind.
you work in the music industry
You love what you do, but passion and pressure often collide.
You want visibility without losing mental balance.
You’re tired of quick fame and crave long-term resonance.
You need strategies that honour growth, creativity and wellbeing at the same time.
Because the best art and ideas come from a balanced mind.
MY SERVICES
MY SERVICES
Martketing & mental health consulting for brands & artists who want to grow without burning out.
Martketing & mental health consulting for brands & artists who want to grow without burning out.
I help companies and creative professionals see marketing and mental health as two sides of the same coin: a path to healthier people, stronger brands, and sustainable growth. My mission is to make mental health a business driver by fostering productivity, balance, trust, and long-term impact. I believe this is possible in every industry, and especially in music and the creative industries, where passion and pressure often collide.
I help companies and creative professionals see marketing and mental health as two sides of the same coin: a path to healthier people, stronger brands, and sustainable growth. My mission is to make mental health a business driver by fostering productivity, balance, trust, and long-term impact. I believe this is possible in every industry, and especially in music and the creative industries, where passion and pressure often collide.
GROWTH & MARKETING STRATEGIES
I design and scale growth strategies that align performance with people — whether you’re growing a brand, a business, or an audience.
Data-driven growth with a human touch
Marketing- and product-led growth strategies
Audience & community growth
Customer acquisition rooted in authenticity and trust
Paid media, experimentation, and mindful performance
Team / leadership coaching & growth mentoring
Because sustainable growth happens when people thrive.
GROWTH & MARKETING STRATEGIES
I design and scale growth strategies that align performance with people — whether you’re growing a brand, a business, or an audience.
Data-driven growth with a human touch
Marketing- and product-led growth strategies
Audience & community growth
Customer acquisition rooted in authenticity and trust
Paid media, experimentation, and mindful performance
Team / leadership coaching & growth mentoring
Because sustainable growth happens when people thrive.
GROWTH & MARKETING STRATEGIES
I design and scale growth strategies that align performance with people — whether you’re growing a brand, a business, or an audience.
Data-driven growth with a human touch
Marketing- and product-led growth strategies
Audience & community growth
Customer acquisition rooted in authenticity and trust
Paid media, experimentation, and mindful performance
Team / leadership coaching & growth mentoring
Because sustainable growth happens when people thrive.
BRANDING & CONTENT MARKETING
I help you build brands and artist identities that resonate inside and out.
Refinement of your brand voice, messaging & storytelling
Holistic brand or artist campaigns with emotional depth
Content that builds connection, not noise
Websites & SEO that feel as good as they perform
Social media, content and release strategies that promote trust and wellbeing
Your story deserves to be seen, heard, and felt.
BRANDING & CONTENT MARKETING
I help you build brands and artist identities that resonate inside and out.
Refinement of your brand voice, messaging & storytelling
Holistic brand or artist campaigns with emotional depth
Content that builds connection, not noise
Websites & SEO that feel as good as they perform
Social media, content and release strategies that promote trust and wellbeing
Your story deserves to be seen, heard, and felt.
BRANDING & CONTENT MARKETING
I help you build brands and artist identities that resonate inside and out.
Refinement of your brand voice, messaging & storytelling
Holistic brand or artist campaigns with emotional depth
Content that builds connection, not noise
Websites & SEO that feel as good as they perform
Social media, content and release strategies that promote trust and wellbeing
Your story deserves to be seen, heard, and felt.
MENTAL HEALTH COACHING FOR LEADERS & CREATIVES
I help leaders, teams and artists foster mental resilience and meaningful communication.
1:1 / group coaching for clarity, confidence and resilience
Mental health & communication training for leaders
Mindful leadership for healthy, high-performing teams
Workshops like "Mental Health as a Profit & Creativity Driver"
Integrating wellbeing into brand and business culture
Build corporate success on sustainability and productivity
Because balance fuels creativity and performance.
MENTAL HEALTH COACHING FOR LEADERS & CREATIVES
I help leaders, teams and artists foster mental resilience and meaningful communication.
1:1 / group coaching for clarity, confidence and resilience
Mental health & communication training for leaders
Mindful leadership for healthy, high-performing teams
Workshops like "Mental Health as a Profit & Creativity Driver"
Integrating wellbeing into brand and business culture
Build corporate success on sustainability and productivity
Because balance fuels creativity and performance.
MENTAL HEALTH COACHING FOR LEADERS & CREATIVES
I help leaders, teams and artists foster mental resilience and meaningful communication.
1:1 / group coaching for clarity, confidence and resilience
Mental health & communication training for leaders
Mindful leadership for healthy, high-performing teams
Workshops like "Mental Health as a Profit & Creativity Driver"
Integrating wellbeing into brand and business culture
Build corporate success on sustainability and productivity
Because balance fuels creativity and performance.
PUBLIC SPEAKING & COMMUNITY ENGAGEMENT
I inspire audiences to rethink growth, culture, and creativity.
Speaking engagements on sustainable success & mental health
Panels, talks, and workshops that connect ideas & people
Team & process facilitation for open, meaningful conversations
Building communities that turn awareness into action
Because mental health and marketing belong on the same stage.
PUBLIC SPEAKING & COMMUNITY ENGAGEMENT
I inspire audiences to rethink growth, culture, and creativity.
Speaking engagements on sustainable success & mental health
Panels, talks, and workshops that connect ideas & people
Team & process facilitation for open, meaningful conversations
Building communities that turn awareness into action
Because mental health and marketing belong on the same stage.
PUBLIC SPEAKING & COMMUNITY ENGAGEMENT
I inspire audiences to rethink growth, culture, and creativity.
Speaking engagements on sustainable success & mental health
Panels, talks, and workshops that connect ideas & people
Team & process facilitation for open, meaningful conversations
Building communities that turn awareness into action
Because mental health and marketing belong on the same stage.
WHY IT MATTERS
WHY IT MATTERS
WHY IT MATTERS
Growth today isn’t just about scaling faster. It’s about growing smarter and more sustainably.
Growth today isn’t just about scaling faster. It’s about growing smarter and more sustainably.
Growth today isn’t just about scaling faster. It’s about growing smarter and more sustainably.
Behind every campaign, strategy or KPI are real humans: the minds that create, communicate, and connect. When those minds burn out, so does the brand’s energy and spark. And sometimes even the whole business.
Mental health and marketing are often treated as opposites: one emotional, one strategic. But when they work together, they unlock something powerful: authenticity and productivity.
A brand that feels good from the inside out not only performs better but earns genuine trust from employees, partners and audiences alike.
Because in the end, growth isn’t just what you achieve. It’s how you sustain it.
Behind every campaign, strategy or KPI are real humans: the minds that create, communicate, and connect. When those minds burn out, so does the brand’s energy and spark. And sometimes even the whole business.
Mental health and marketing are often treated as opposites: one emotional, one strategic. But when they work together, they unlock something powerful: authenticity and productivity.
A brand that feels good from the inside out not only performs better but earns genuine trust from employees, partners and audiences alike.
Because in the end, growth isn’t just what you achieve. It’s how you sustain it.
Behind every campaign, strategy or KPI are real humans: the minds that create, communicate, and connect. When those minds burn out, so does the brand’s energy and spark. And sometimes even the whole business.
Mental health and marketing are often treated as opposites: one emotional, one strategic. But when they work together, they unlock something powerful: authenticity and productivity.
A brand that feels good from the inside out not only performs better but earns genuine trust from employees, partners and audiences alike.
Because in the end, growth isn’t just what you achieve. It’s how you sustain it.
ABOUT ME
10+ years
10+ years
in marketing & growth
in marketing & growth
3+ years
3+ years
in mental health coaching
in mental health coaching
7+ years
7+ years
in the music industry
in the music industry
Marketing & Growth Leader
Marketing & Growth Leader
Marketing & Growth Leader
Music Industry Professional
I’m a marketing and growth strategist with a deep passion for building brands, communities, and creative networks that grow, connect, and last.
I’m a marketing and growth strategist with a deep passion for building brands, communities, and creative networks that grow, connect, and last.
Systemic Psychological Coach
Music Industry Professional
Music Industry Professional
Mental Health Advocate
I’ve worked across the intersections of marketing, music, and mental health, helping companies and artists grow sustainably while also nurturing their authenticity and wellbeing as well as driving social impact.
I’ve worked across the intersections of marketing, music, and mental health, helping companies and artists grow sustainably while also nurturing their authenticity and wellbeing as well as driving social impact.
Public Speaker & Moderator
Systemic Psychological Coach
Systemic Psychological Coach
My focus lies in developing strategies that don’t just drive business success but also foster trust, creativity, and emotional connection.
My focus lies in developing strategies that don’t just drive business success but also foster trust, creativity, and emotional connection.
My focus lies in developing strategies that don’t just drive business success but also foster trust, creativity, and emotional connection.
Mental Health Advocate
Mental Health Advocate
Mental Health Advocate
I advocate for mental health, female empowerment, and fairness in the music and creative industries — not just as values, but as real profit drivers.
I advocate for mental health, female empowerment, and fairness in the music and creative industries — not just as values, but as real profit drivers.
I advocate for mental health, female empowerment, and fairness in the music and creative industries — not just as values, but as real profit drivers.
Public Speaker & Moderator
Public Speaker & Moderator
Public Speaker & Moderator
I’m curious, hands-on, and unafraid to explore new territories. Whether it’s scaling a brand, hosting a panel, or designing a mental health workshop — I bring both creativity and strategic clarity to every project.
I’m curious, hands-on, and unafraid to explore new territories. Whether it’s scaling a brand, hosting a panel, or designing a mental health workshop — I bring both creativity and strategic clarity to every project.
I’m curious, hands-on, and unafraid to explore new territories. Whether it’s scaling a brand, hosting a panel, or designing a mental health workshop — I bring both creativity and strategic clarity to every project.
I’m a marketing and growth strategist with a deep passion for building brands, communities and creative networks that grow, connect and last.
I’ve worked across the intersections of marketing, music and mental health, helping companies and artists grow sustainably while also nurturing their authenticity and wellbeing as well as driving social impact.
My focus lies in developing strategies that don’t just drive business success but also foster trust, creativity and emotional connection.
I advocate for mental health, female empowerment and fairness in the music and creative industries. Not just as values, but as real profit drivers.
I’m curious, hands-on, and unafraid to explore new territories. Whether it’s scaling a brand, hosting a panel, or designing a mental health workshop. I bring both creativity and strategic clarity to every project.
BRANDS I'VE BEEN WORKING WITH
HOLISTIC GROWTH
HOLISTIC GROWTH
HOLISTIC GROWTH
WITH TWO UNDERESTIMATED PROFIT DRIVERS
WITH TWO UNDERESTIMATED PROFIT DRIVERS
WITH TWO UNDERESTIMATED PROFIT DRIVERS
Today, success is no longer driven by innovative products or competitive prices alone. It’s driven by how people feel, think and connect, by the values a company embodies and the added value its products and brand create. And I strive to make this a standard across the creative industries and beyond.
Marketing shapes how a brand is perceived and how a product sells. Mental health shapes how people perform. Both directly impact revenue, retention, long-term value and growth. That’s why I combine strategic marketing consulting with mental health-focused coaching for leaders and teams.
By bridging these two worlds, I help companies and creatives unlock a genuine competitive advantage: boosting performance, building resilience, and transforming mental health from a cost factor into a culture-driven growth engine.
Today, success is no longer driven by innovative products or competitive prices alone. It’s driven by how people feel, think and connect, by the values a company embodies and the added value its products and brand create. And I strive to make this a standard across the creative industries and beyond.
Marketing shapes how a brand is perceived and how a product sells. Mental health shapes how people perform. Both directly impact revenue, retention, long-term value and growth. That’s why I combine strategic marketing consulting with mental health-focused coaching for leaders and teams.
By bridging these two worlds, I help companies and creatives unlock a genuine competitive advantage: boosting performance, building resilience, and transforming mental health from a cost factor into a culture-driven growth engine.
Today, success is no longer driven by innovative products or competitive prices alone. It’s driven by how people feel, think and connect, by the values a company embodies and the added value its products and brand create. And I strive to make this a standard across the creative industries and beyond.
Marketing shapes how a brand is perceived and how a product sells. Mental health shapes how people perform. Both directly impact revenue, retention, long-term value and growth. That’s why I combine strategic marketing consulting with mental health-focused coaching for leaders and teams.
By bridging these two worlds, I help companies and creatives unlock a genuine competitive advantage: boosting performance, building resilience, and transforming mental health from a cost factor into a culture-driven growth engine.
PACKAGES TAILORED TO YOUR NEEDS
PACKAGES TAILORED TO YOUR NEEDS
PACKAGES TAILORED TO YOUR NEEDS
Growth x Productivity Kickoff
Growth x Productivity Kickoff
Authentic Brand Alignment
Authentic Brand Alignment
Leadership & Team Wellbeing
Leadership & Team Wellbeing
All packages can be tailored to your individual needs. I kick off every project with a detailed analysis of your and your audiences' needs. While I have a special expertise in the music and creative field, I’m experienced and able to adapt to a wide range of industries.
